What Is Going on With BMW's Weird Decisions Lately?

5 feb. 2021
522 488 Vizionare

BMW has made some strange decisions lately. Today I'm going to tell you my thoughts on BMW's recent moves, why they're so odd, and where BMW should go from here.
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  • Doug, your bouncing about has given me motion sickness.

    EM TYEM TYAcum 21 minut
  • Something that would get attention: a BMW Z9, all-electric. If they insist on grilles, let it at least echo their prewar BMW 327 cabriolet.

    Luigi de GuzmanLuigi de GuzmanAcum 4 ore
  • I liked this video just for the thumbnail

    Almajd KAlmajd KAcum 7 ore

    HartbargerHartbargerAcum 11 ore
  • “20 years ago: 2001” - FACK I’m getting old!

    Nermin OkanovicNermin OkanovicAcum 22 ore
  • I have never seen a BMW that looks good aesthetically from all angles. Usually they look nice from the rear view, but you see the front and it's ugly as fuck or vice-versa.

    John RedcornJohn RedcornAcum o Zi
  • I owned an 2000 E46. Great car, but I would never buy a newer one.

    Walt SobchakWalt SobchakAcum o Zi
  • 3:33 Easy question. Just say that you aren't using your turning lights.

    AK's Random ContentsAK's Random ContentsAcum o Zi
  • Ah, BMW. Boomerische Motoren Werke.

    AK's Random ContentsAK's Random ContentsAcum o Zi
  • The ix looks like it's wearing a pair of ass chaps.

    T WalkerT WalkerAcum o Zi
  • Let me make this clear: I wanna be dead by the time Electricity takes over automobiles. Ok?

    JasonJasonAcum o Zi
  • Idk man I’m 20 and I am not a Tesla fan, I’d take a German luxury car over a Tesla any day.

    Blake KeshBlake KeshAcum o Zi
  • for me as an enthusiast and someone who can only afford one car I want something thats going to be fairly inexpensive to maintain and repair as it ages but still offers enough of a thrill to drive that I want to take it out on the weekend and find a nice shady backroad to cruise on. BMWs just cost too much to maintain over time and are really pricey to fix when things start to break. This is the same reason I don't want to get a tesla. Needing specialized tools and training to do what should be a simple enough job just ends up costing too much. BMWs also have the misfortune of being more money for less performance than a lot of other enthusiast cars out there. A mustang GT can be had for 30k while that barely gets you into a BMW. Same story for a Camaro. If I want to pair luxury with performance I'm more likely to go with something Like a Kia Stinger or a Genesis G70 because they will likely cost less to maintain in the long run. They may have less performance or luxury than a BMW but they cost significantly less for similar performance levels.

    frog9181frog9181Acum 2 Zile
  • If bmw wants to keep their young costumers, they should build more manual shifted m2 and m4 (but please change the grille and get the weight of the car under 1.4 tons, the cars are just gettin to heavy)

    Familie MerkFamilie MerkAcum 2 Zile
  • I live in Germany and their strategy still works here because no one likes electric cars here... They didn't realize that the US is different to Germany

    Michigan Boy1510Michigan Boy1510Acum 2 Zile
  • I grew up being transported in 320 and 323 E30s. My grandfather had a 318 E36. Then my parents got second hand 525i and 540i , my grandpa a 520d E39, so I've been surrounded by BMW all my life. When I got my driving license, I got the 525 and drove thousands of miles in it. It was a fantastic car, that I could feel react to my inputs. It was lively, informative, and so was the 520d I inherited. I bought myself an E63 , and I found those traits in it. But when I had the opportunity to drive a newer generation (F30), it felt like driving an appliance. And it has not gotten any better. I feel BMW has diluted their main strength in pursuit of a broader appeal. They could have stuck to their guns and made actually fun and engaging EVs, but no, they went to what seems to be a cacophony of indistinguishable models that are not for the old guard, and don't exactly appeal to the new generation either. To me, the best shot they have is to drop some of their SUVs / crossovers, because they all look the same and are not massively different from the competition, keep the X3, X5 and X6, go back to exclusive, tech-packed sedans and coupes. And to designs that you will approvingly nod at in 20 years.

    aliascentaliascentAcum 2 Zile
  • What's the grill for on an electric vehicle, to cool the batteries? These cars are not just ugly they are fugly!

    BCBCAcum 2 Zile
  • Of all automanufactures, BMW has long needed a facelift. On the luxury segment, BMW has been like Porsche. a design theme and styling thats says its only the only real thing that differentiates one model from one another is a number bagde. and if your not in the know then youd have a hard time telling one model from another. And thats long been a problem with BMW. never really hurt its sales so we think, but its been a problem non the less. and that lack of design innovation has seen them fall to the back of the back. Great cars but all look the same. and notable never truly evolving. like porsche 911, the same song over and over and over again. cars very different beneath the skin, but utlimately the same ol hash. Now BMW has done something truly different, but again we have a problem. They made a change but certainly not for the better. Who on earth green lit this new cars front facia!!!??? someone at bmw is clearly smoking weed!!. YES the marque needed a change a face lift, but this is that cat women plastic surgery nightmare all over again. Why on earth would you make a BMW look like a chinese version of a fake BMW styled by Will-i-am ??? no.. no.. i wont even go any further. BMW your dead to me.

    xevious2501xevious2501Acum 2 Zile
  • They prepared amazing next generation design but didnt showed yet. Now they use UGLY designed cars to prepare their future buyers.

    Juan CarlosJuan CarlosAcum 2 Zile
  • I think BMW still has value to its name, but Benz has Galen off a cliff.

    PSU WrestlingPSU WrestlingAcum 3 Zile
  • When I saw the new 3 series I literally thought their site got hacked and somebody was trolling them, but nope.

    No NameNo NameAcum 3 Zile
  • The fact that his laptop isn't in the center of the towel really grinds my gears.

    ZachizardZachizardAcum 3 Zile
  • Bmw is getting chinese. You will find them soon on aliexpress there fits the ix design better then ever Bmw i > bmw ix > bmw xi > bmw xin > bmw xi jingping. That what they are doing.

    Sodium AlignateSodium AlignateAcum 3 Zile
  • Hey Doug, did they catch that license plate swiper in your area yet?

    Balto GamesBalto GamesAcum 3 Zile
  • This is just a marketing trick/mumbo-jombu, like do u remember Gilet(or whatever its name is) or any before that. It exist to make u talk&think about them, doesn't matter good or bad bc u will forget next the week.

    once onseonce onseAcum 3 Zile
  • 0:10, Hey y’all on the one hand I like how Doug is railing against social media desperation but we’ve had a few comments about his overdoing the yuk yuk thing lately seemingly trying to up the entertainment factor on ROworld right?

    JJJJAcum 3 Zile
  • tHiS is MOOOOOOOREEEeEeEeEe DoUg DeMuRo 😂

    ClutchCraftClutchCraftAcum 3 Zile
  • Bmw stopped selling cars for drivers and started selling cars for artists. I don’t want to drive a car that evokes a sense of blah blah blah I don’t give a shit. I want a manual car with a good engine and good handling. I’m willing to pay many thousands of dollars for it. I don’t want to drive a round a painting of a pig nose

    1nsTaNtGraNad31nsTaNtGraNad3Acum 3 Zile
  • The last real BMW: M2 CS, with manual transmission. But what is going on with BMW? Same as any corporation which was once good: Rotten management.

    Lifted_AboveLifted_AboveAcum 4 Zile
  • BMW's problem here is their 'expansion' (ie cashing in) on their existing brand value has gone on too long and now done nothing beyond brand dilution. Almost every decision they make upsets loyal long-term buyers and alienates hardcore fans of the brand. Not only that but seemingly they're perfectly prepared to abandon the values that bring people to the brand in the first place. Purity of handling and ultimate driving experience has gone by the wayside in favour of mediocre FWDs and crossovers that are simply not the best at what they do. BMW would have done far better to listen to the advice given them a decade or so ago and to create new sub-brands for these projects, but be open about the corporate links between BMW proper and the new FWD or electric/hybrid sub brands. That way, new markets could be explored whilst avoiding ruining the heritage of BMW and to an equal extent, BMW M Division.

    VDBSSVDBSSAcum 4 Zile
  • For me best looking and sexiest BMW:s are from the latest five year period. Maybe you 've got old and stuck in 90's.

    Hippie JugendHippie JugendAcum 4 Zile
  • BMW = Bring Me (to the) Workshop

    PeterPeterAcum 4 Zile
  • I just want Doug to start a series where he explains internet trends ! 😂

    Daniel KeanDaniel KeanAcum 4 Zile
  • the ix interior looks like a gay sauna

    esathegreatesathegreatAcum 4 Zile
  • 6:54 man I could stare at this all day long

    Elu HerrahazElu HerrahazAcum 4 Zile
  • "The Ultimate Throwaway Machine"

    Arvin SafariArvin SafariAcum 4 Zile
  • TLDR, let us pray to the car gods that Tesla crumbles and fails completely

    Григорий ОрловГригорий ОрловAcum 4 Zile
  • Always shake my head at BMW owners. They are grossly over engineered and heavy with unreliable tech, boring styling, and unreliable mechanically. They have been resting on their laurels and undeserved reputation for decades when BMW used to be reliable and a real “ultimate driving machine.” But most mass marketed morons who aren’t auto enthusiasts don’t get it. They still think this mass produced, machine made car is a status symbol. Buy Audi if you have to go down that path.

    Mike McCormickMike McCormickAcum 4 Zile
  • That's exactly what I did. Went from a X2 that I actually loved to a Tesla Model Y - and can't imagine going to an ICE car again.

    Brian HippelBrian HippelAcum 5 Zile
  • Ugly, expensive, unreliable fancy plastic crap. The planned obsolescence is off the charts.

    Senator ChinchillaSenator ChinchillaAcum 5 Zile
  • What the hell is that tool kit?! I'm embarrassed for you Doug!

    Husky-BobHusky-BobAcum 5 Zile
  • If BMW is second who is first?

    johans Erasmusjohans ErasmusAcum 5 Zile
  • BMW tries to appease the US market that wants comfortable, big chariots, the Chinese market that wants flashy front ends and interiors and the European (new car) market that is comprised mostly (80-90%) of leased company cars, that wants high residuals, packed options and uniform, non flashy colors. And, if possible, make it a wagon. Automatic too.

    thefridgemanthefridgemanAcum 5 Zile
  • ...here's documetary on German car industry and it's demise: roworld.info/done/video/yZa-nYjck7GxrJc Basically BMW and other German brands still refuse to embrace EV's cause so much capital was invested over last 100 years into perfecting petrol cars that switching to EV's overnight would mean erasing multiple industres. That's why there are dosen X models and ony one i model (and even that one is just for show). Tesla took them by surprise and now they are frozen in fear by the blinding lights...

    Krunoslav ŠokićKrunoslav ŠokićAcum 5 Zile
  • what is this guy talking about? new BMW's not tossable? God damn, they built the M2 CS just recently, the 1m too. Very tossable cars. Of course you don't toss around a m5, it's made for the freaking autobahn and them not being special? well no shit, their housewife SUV's aint special but I got new for you: nobody's housewife SUV's are special. Their M line has been and still is a special car. Also, they have stuff like the M2 CS, not special enough? If you want a company that only does special cars, go to freaking Lotus

    HazardeurHazardeurAcum 5 Zile
  • You want ugly Tesla? I suppose you know what Porsche and Mercedes are doing?

    Otso ViiskantaOtso ViiskantaAcum 5 Zile
  • BMW probably hired marketing people with fancy degrees in "social media management" or some such bs. The likelyhood of someone like that actually understanding internet culture approaches zero. In all fairness, HR departments are generally clueless about pretty much everything, particularly things that have to with doing anything worthwhile. I imagine most recruiters go "derp, moar credentials, derp, hurr hurr hurr" when they write their stupid buzz word filled bucket-list type job ads.

    Marcus AnderssonMarcus AnderssonAcum 5 Zile
  • “tell us you own a bmw without telling us...” My car looks like an enraged war hog

    Uroš BernikUroš BernikAcum 5 Zile
  • what a derpy little company they've become

    ch282ch282Acum 5 Zile
  • Thanks for liking my tweet! Yeah, that was my X3, broken down on the side of the highway, on my 39th birthday, with 70,800 miles... I'm @apcosteve on Twitter and Instagram. Check out a few of my tweets around April, 2019.

    Harroun DesignsHarroun DesignsAcum 5 Zile
  • I feel like BMW could gain some traction by making a small retro-looking EV that evokes a sense of the E30. Look at Honda's "Honda E" concept that came out a few years ago

    Sweet WaterSweet WaterAcum 6 Zile
  • Well, for the beginning, fire all of the design team with head designer included and hire some italian design power, which knows what are perfect proportions and attention to detail and that respects the brand's own sporty heritage. It seems you forgot all of that. Those abominations that are now coming out from the factory are not worthy the brands name, nor the bloody fans bmw has (or at least had). Second, you wanna compete with Tesla? well for christ sake make a bloody good looking car with the best range possible, it's that simple! you have all the money in the world to do that and instead you are making some dumass front wheel, wrong looking 1 series and destroying icons with fugly wrong propotions, mass of an elefant and nightmare grils, bloody idiots! I'm a huge bmw fan for 30 years now, owned tons of them but in last couple of years they completely lost their brains, it's ridiculous!

    neonblackneonblackAcum 6 Zile
  • bmw is going the way of ford...and gm! making ugly useless cars

    rajiv shahrajiv shahAcum 6 Zile
  • i still love my E46 coupe. even if it has a cracked subframe:))

    Scricy CristyScricy CristyAcum 6 Zile
  • I keep wanting to see it without the blue painter's tape.

    gary said what?gary said what?Acum 6 Zile
  • So just when cars are going electric and effcient and no longer need major cooling, (provided by a radiator and front grill) - BMW goes all steam-punk on us and has a big blocky front with a giant grill that would cool a steam traction engine. It sure screams stationary engine at us - not nimbleness or fun. Something you might see sitting in an electric power substation perhaps.

  • re "OK Boomer...." - Car salesman, trying to get me into a new car: "OK Asshole, what's your reason not to buy from me?" - nice. Maybe the translation from Hip-speak to German and back to English lost (or gained) something.

  • I think this whole pig snout grill fiasco started with the 7 series and the Chinese market and because its a huge market and folks over there like the bigger in your face stuff BMW decided it would be a good idea and pander to that market. The trouble is the west now has to either accept the Hideous new grill or hang on to older generation cars. Its a complete deal breaker for me personally.

    jester26ukjester26ukAcum 6 Zile
  • Putting aside abortionate, unfortunate things like the Hummer, the BMW with that ridiculous grille has to be one of the ugliest things I've ever seen. Their designer needs to be replaced immediately.

    Stephen GregoryStephen GregoryAcum 7 Zile
  • 1. Fire the social media department 2. Re-hire Chris Bangle

    demonstructiedemonstructieAcum 7 Zile
  • Keep the tech, bring the driving experience

    Rhishab DahalRhishab DahalAcum 7 Zile
  • How do they "get it back"? By not following the herd. By giving hybrids/electrics the middle finger and making outstanding (and reliable, at least by BMW standards) ICE cars once more

    chuckschillingchuckschillingAcum 7 Zile
    • Well said.

      Arvin SafariArvin SafariAcum 4 Zile
  • What happened to BMW? They push green agenda, green nonsense which is a boundary-breaking elite utopia.

    Heavy HitsHeavy HitsAcum 7 Zile
  • It's SUVs that look like inverted bathtubs that aren't cool, no matter who makes them.

    John BurketJohn BurketAcum 7 Zile
  • As a young guy, I don't want teslas. I want something affordable, fun to drive and with lots of customization.

    Bes GBes GAcum 7 Zile
  • J🙌

    ًًAcum 7 Zile
  • kidney grill? you mean baboons ass

    DongeluvDongeluvAcum 7 Zile
  • When looking for a car, reliability is the no.1 priority. I own a 330d E90 and every month something is going wrong on it. Which then, costs a small fortune to fix. Sadly German engineering lately means over engineered unreliable endless money pits. This includes Audi, VW and Mercedes-Benz too. Waste of money. Not buying another BMW again anytime soon. And yes that Grill, Fugly thing ever. Ill be taking my money to the Japanese market next instead.

    banshee10000banshee10000Acum 7 Zile
  • Yo that's not a kidney grille no more. That's a lung grille.

    Soundwave SuperiorSoundwave SuperiorAcum 7 Zile
  • Seriously, how can BMW not know that the majority of their customers are literally boomers?

    ARX 351ARX 351Acum 7 Zile
  • Is it only me or does that grill look like Hitlers moustache?

    galier2galier2Acum 7 Zile
  • If BMW wants to make their cars appeal to a younger audience they probably shouldn't have made them absolutely hideous.

    ColinColinAcum 7 Zile
  • The "ok boomer" was probably posted by a millennial. There's a lot of it about, as opposed to an older employee tryna sound cool.

    Beechgoose 1Beechgoose 1Acum 7 Zile
  • Chris Bangle got out in time. BMW executives thought tweaks could continue the vision Chris created. German executive arrogance is very much on display...shame as I had many a good BMW (not in the biblical sense) now they all look like Basking sharks travelling by road!

    John DevoyJohn DevoyAcum 7 Zile
  • not eveyone aspires to piss away their money.

    upthesaturationupthesaturationAcum 7 Zile
  • the design of the last cars are horrible and boring. horrendous front grille on 4 series, 3 series boring, 8 series boring, THE X6M is superugly..... The new lights in the back of the car are horrible. they just have to fire the entire DESIGN SQUAD IN GERMANY.

  • Tesla is getting very boring now. They need to come out with a sports coupe

    John MillerJohn MillerAcum 8 Zile
  • BMW should start selling cars with turn signals in US. It is very annoying they have to use honk, tailgating or engine roar to communicate with other traffic participants.

    Sed MoneySed MoneyAcum 8 Zile
  • Kidney grill? I always thoughts its a ballsack

    ArunixArunixAcum 8 Zile
  • I'm from Austria. The Europas have a different view. Bmw is still very popular here. But i agree with Doug about the gril, its just too big.

    Clifford DevezaClifford DevezaAcum 8 Zile
  • That iX screams supercar blondie all over it...😑

    Yuuki MYuuki MAcum 8 Zile
  • First thing that popped in my mind is this Russian song about BMW. Seryoga - Tschornije Bumer "Black boomer, black boomer The girls really like it " But okay BOOMER :D

    Cephalon ZeroCephalon ZeroAcum 8 Zile
  • Can you please wave your hands a bit more on your next vid? Thanks!

    Dave BeamDave BeamAcum 8 Zile
  • Even though I’ve never owned one (I’m only 18), I do have a soft spot for BMW. My brother actually worked at a BMW dealer and financed an F30 328i M-sport (planning on taking over the loan), and he even brought me to the dealer and gave me a ride in a BMW i8 (not just any BMW i8, check my channel). Ever since he got the job there and showed me around I have loved the brand, loved the design, I have had loads of BMW brochures in my room that I used to love to look at. But now, I dunno. It’s sad to see the path they are going down. They are going from the ultimate driving machine to the ultimate embarrassment and it’s something I don’t want to see happen...

    Brody HarrisBrody HarrisAcum 8 Zile
  • Off warranty BMW's have the rep of a Northstar Cadillac.

    EntropyFanEntropyFanAcum 8 Zile
  • I've driven 3 series coupes my whole adult life from the E30 to the E92. The E92 is the WORST car I've ever had. My whole ownership can be described in one sentence; "it's always leaking fluid because of bad plastic." I'm on my 5th radiator, 3rd valve cover gasket and 2nd heater core. The whole coolant system is new from upper and lower coolant hose, expansion tank and engine coolant pipe. And today, it's still leaking coolant. It has an "Intelligent Battery Sensor (IBS) that, if it fails, will deplete your battery of power overnight. It's counterproductive if you ask me. THEN, they discontinued the 3 series coupes? I clearly picked the wrong brand to be loyal to. It seemed so consistent but now I'll probably get a Tesla or something. It will be weird to not have a bimmer but I can't endure another unreliable car.

    ron polkron polkAcum 8 Zile
  • That shit is hideous 🤮

    B RichB RichAcum 8 Zile
  • Just bought a 2021 M340i. The last good looking BMW. Perfect performance and usability. Hoping it will last for the next 4 years.

    IT GURUIT GURUAcum 8 Zile
  • Scotty Kilmer says it's a money pit to avoid.

    Niko Bella-KhoufNiko Bella-KhoufAcum 8 Zile
  • That's what they get for alienating their loyalist enthusiasts. Just like what happened to Nissan. I don't feel bad for them.

    Niko Bella-KhoufNiko Bella-KhoufAcum 8 Zile
  • Who really wants a Tesla? They only sell 1% of new cars in the US.

    Niko Bella-KhoufNiko Bella-KhoufAcum 8 Zile
  • Real smart to mock and piss off the only generation that can afford your products

    Niko Bella-KhoufNiko Bella-KhoufAcum 8 Zile
  • In San Francisco they joke about BMW being the middle management mobile.

    SellisaSellisaAcum 9 Zile
  • One has to consider that the market share of BMW in China is bigger than the market share in Germany. As it turns out, majority of Chinese like the big, gaping grill design, according to a survey. Therefore, the designers followed where the money goes. Doug is right though, at some point the brand becomes too common and less desirable, e.g. you see so many BMWs in Australia, they are cheap there (most are made in China). When this continues, those few, loyal BMW consumers who want prestige, driving feel, and a premium product will turn to other brands.

    BuellterrierBuellterrierAcum 9 Zile
  • "tell us you own a bmw without telling us you own a bmw" I spent more money on repairing my car than the money i spent on my family

    mahdiroboticsmahdiroboticsAcum 9 Zile
  • BMW: the ultimate driving machine Then it gets its doors blown away by a Tesla at stoplight while waiting for its stop/start ignition

    isha cisha cAcum 9 Zile
  • Excellent BMW analysis !!!

    SamSamAcum 9 Zile
  • Me at first: Huh this table is weirdly low. Me now: Oh you bastard

  • "Honey, where's the keys to the Big Massive Wanker?"

    davidhunternycdavidhunternycAcum 9 Zile
  • Great video! That's what happens when you let the woke people take the steering wheel.

    Alexander BiersackAlexander BiersackAcum 9 Zile